Wild ride continues for digitalisation in freight forwarding

Tuesday, Apr 19, 2022, Navi Mumbai(India)

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The past couple of years witnessed a global supply chain snarl due to the blockage in the Suez Canal and the pandemic that threw a wrench into the economic recovery. But these crises have accelerated the freight industry’s shift into the digital era. Thus, the fast-growing digital logistics platforms managed to decode their strategies into implementation.

Gone are the days when one-size-fits for all was popular among freight forwarders. In the quest for reliability and transparency, freight forwarders are leveraging technology to serve their businesses. Companies are changing their business strategies to provide value-added services and respond flexibly to changing consumer demands.

With the dynamic consumption patterns and last-mile delivery taking centre stage, the freight forwarding industry has quickly adapted to the volatile environment and is generating interest among the younger generation.

Even though digitization existed in this industry, investment in grafting digital tracking systems has discouraged many companies. Financially fit freight giants are building in-house software to compete, while smaller companies find the transition difficult due to less capital to drive their digital journey.

Due to its flexible pricing model, our digital logistics platform SCMProFit helped the companies to enable complete digitization of the logistics and transportation business from order, shipment, warehousing, and last-mile delivery to invoicing.

The platform monitors the KPIs and gives visibility of the operations to our valued customers.

However, there are several challenges in integrating technology at the cargo transit point and point of sale. Relationships matter and markets are fractured, so despite next-generation forwarders in the market, disrupting the freight forwarding process will require active participation from digital freight logistics solution providers to shape the logistics landscape.

On the other hand, sustainability has become a fashionable term day by day with the storage and transportation of goods in an eco-friendly way. Freight forwarders are also focusing on greener operations with digitization that offers both economic and ecological benefits.

It may not sound fair to thank the pandemic but this crisis has made technology adoption imperative where logistics companies scrambled to implement tech-enabled solutions to survive and thrive. Order fulfilment has gained more importance and strengthening partnerships or entering into new collaborations has become crucial to support customer demands. Thus, prompting new-age logistics companies to create tailor-made digital tools for customers.